Realising revenue growth opportunities
for B2B brands on social media
The number of relevant professionals working in the technology sector we exposed a client's brand to,
in just one month.
The B2B industry represents the next social media revolution, with firms of all sizes and sectors keen to explore how they can use it to grow their businesses in a way that is effective and appropriate.
We can help.
Slap has built a reputation as a leading figure, assisting a wide range of B2B firms realise the full potential of social media.
The way in which B2B companies use social media is very different to that of B2C, and we have worked hard to ensure a product offering that reflects that.
SOCIAL STRATEGY DEVELOPMENT
Tailoring social media to your B2B business
The brand review is the key data gathering stage of the process, during this Slap will work with a variety of analytical tools to collect information on the current social media performance of the brand, as well as understanding the brand's wider marketing plans and how social media fits into it.
We undertake a period of social media strategy roadmap strategy development with key brand stakeholders. In short, this sets out how social media can sit more tightly with the wider marketing plans of a brand, and act as a deployment guide for a defined time period.
This is where we work directly with a brands in house resource, collaborating with a number of key brand stakeholders to assist the implementation of a social media roadmap. We maintain a day to day supervision role and external innovation resource to support future growth initiatives
DIGITAL FOOTPRINT ANALYSIS:
Social Due Diligence for Brands, supporting the Private Equity industry
When evaluating a brand, private equity firms dedicate significant time and resources in the pursuit of understanding the financial health of a business.
Today the social presence and perception of B2C brands is increasingly becoming a cornerstone of a firms intangible brand value.
Slap Insight is a tool designed to provide clients with a detailed analysis and understanding of a brand’s social media performance, as part of a wider due diligence process.
Using a combination of leading analytical platforms and in-house analysis and experience, we are able to build a detailed picture of where a brand sits in relation to its main competitors, how customers interact and perceive the brand, and identify potential areas of risk or opportunity to the brand’s growth.