Building conversations between brands
and their customers
The number, on average, of social media accounts each one
of the worlds 3.03 billion social media users have.
Retail brands on average only have a presence on 2.
B2C social media is evolving at an incredible rate, smaller and more agile brands are creating serious levels of disruption in many areas of the retail sector.
Large established brands are hampered by slow business processes, lack of knowledge and implementation bandwidth.
Slap aims to provide a product that allows tactical deployment of social media campaigns to targeted consumers, alongside the optimisation of existing business processes.
SOCIAL STRATEGY DEVELOPMENT
Tailoring social media to your B2C business
The brand review is the key data gathering stage of the process, during this Slap will work with a variety of analytical tools to collect information on the current social media performance of the brand, as well as understanding the brand's wider marketing plans and how social media fits into it.
We undertake a period of social media strategy roadmap strategy development with key brand stakeholders. In short, this sets out how social media can sit more tightly with the wider marketing plans of a brand, and act as a deployment guide for a defined time period.
This is where we work directly with a brands in house resource, collaborating with a number of key brand stakeholders to assist the implementation of a social media roadmap. We maintain a day to day supervision role and external innovation resource to support future growth initiatives